The Golden Rules for Your Flag:
Touch Delicately: This is a sacred emblem woven in silk. Always handle delicately with clean, dry hands. Avoid rubbing or pulling the threads.
Cleaning: Do not wash. Pure silk, especially handloom silk, should never be machine-washed or soaked. We strongly recommend by dusting the flag, if cleaning is absolutely necessary.
The Seamless Weave: Our flag is woven as one marvel. To preserve its shape and the BIS-mandated proportions, do not iron or steam directly.
Storage: When not worn, store your flag flat or preserve the flag in the container. Place away from direct sunlight, which can fade the vibrant Tiranga colors.
What material is the flag made of? It is 100% pure silk - Queen of Yarn".
What is the 'Handloom Mark' certification? Handloom Mark Label is an official mark from the Ministry of Textiles, guaranteeing the product is genuinely hand-woven and not machine-made.
What are the dimensions of the Hirudiyam Pocket Flag? Our Hirudiyam Pocket Flag adheres strictly to the official 3:2 ratio, with dimensions of 9 cm (Horizontal) by 6 cm (Vertical).
Is the flag suitable for wearing outdoors? Yes, the Hirudiyam Flag is designed to be worn outdoors, day or night. Its durable handloom weave and pure silk construction make it resilient for daily attachment to any attire. However, as a high-value silk, the flag is not designed to withstand rainy weather. Please refer to “The Golden Rules for Your Flag” section for detailed care instructions.
How is the Hirudiyam Flag is so Precise? The precision of the Hirudiyam Flag is a result of blending time-consumed and involves human skill with stringent quality control. Our craftswomen maintain exceptional focus while measuring and cutting the valuable silk fabric. Uniform Templates: We use custom made, uniform templates designed to guarantee that every cut adheres to the official 3:2 ratio and BIS specifications. Multi-Stage Inspection: The flag goes through seven critical inspection points during the making process to ensure colour, weaving flaws, stitch, dimension, and fold is flawless before it reaches you This commitment to careful hand-crafting, combined with professional templates and rigorous checks, ensures every flag meets the highest standard of excellence.
What is the 'Rooted in Rural' mission? The 'Rooted in Rural' mission is the ethical principles of Swarnabhoomi. We believe that authentic traditions and true excellence thrive in the heart of everyone. We intentionally operate in a historic textile heritage town, Tamil Nadu.
Preserving Authenticity: We ensure that every yard of silk is crafted using the original, inherited techniques of this region. Furthermore, all supporting materials—from the hard board and mounting materials to the tying yarn and threads, are made in house, or locally made, or sourced from handloom-supporting workshops in our close neighbourhood. Choosing Swarnabhoomi means investing directly in the hands and heritage of rural India's complete supply chain.
How does Swarnabhoomi empower women? Sustaining Communities: We create safe and, dignified employment opportunities, focusing particularly on our team of women entrepreneurs. We invest in their success by providing comprehensive training in various related textile and handloom techniques, thereby fostering economic independence and prosperity in the rural community.
Our Commitment to Global Goals, SDG Commitment: (The United Nations Sustainable Development Goals) Swarnabhoomi’s mission extends beyond crafting a national emblem; we are actively weaving a more equitable and sustainable future in our rural community. Our ethical practices directly align with the United Nations Sustainable Development Goals (SDGs), a blueprint for global prosperity by 2030. We are proud to be contributing to the following four key goals.
Number-5: Gender Equality - Directly Achieved: We provide dignified, safe employment, skill improvement training, and economic independence to a dedicated team of women entrepreneurs, to strengthening their voice and status.
Number-8: Decent Work & Economic Growth - Directly Achieved: We guarantee safe, fair-wage employment for our artisans and support the rural economy by locally sourcing all our supporting materials.
Number-9: Industry, Innovation, & Infrastructure - On the Way: We preserve the heritage of handloom weaving (sustainable industrialization) while applying modern quality control to meet precise BIS standards.
Number-12: Responsible Consumption & Production - Directly Achieved: Utilizing handloom (a low-impact process) and promoting a durable, high-value pure silk product encourages consumers to choose quality and longevity over mass production.